Copyright © Michael Saunders
http://www.Work-At-Home-Business-Index.com
There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate traffic to your site and also to generate
income into your wallet.
1. One thing that appeals to everyone is “free.” If
it is free people will take it. Think of the samples
of cheese given away at grocery stores. Do you really
want a small piece of cheese? Of course not! But you
take it simply because it is free and someone is nice
enough to offer it to you. The same principle applies
with information or services offered from your
website. You can send out free newsletters or offer a
free trail period. One popular thing that is being
given away now are free credit reports or free PC
scans. These freebies are what we in the marketing
field like to call teasers. After running the free
credit report or PC scan we alert the customer if
there is something found on their credit record or PC
and then offer to show them what it is or repair the
problem for a price. This can be an effective way to
get information to your potential customers, create
sales or to generate traffic to your site.
2. Your website contains information about a service
or product that you are very knowledgeable about. You
can use this knowledge to generate traffic to your
site by writing articles in your area of expertise and
having them published in an ezine or an article
information site. The most effective way to use these
articles is to write them for free and ask in return
that the publisher allow you to include a byline. A
byline is a very short summary of the author, their
credentials and their website. Your byline is a way
that readers will come to know you as an expert on the
topic and will in turn come to trust your site as a
source of credible information.
3. Some search engines will allow a website to
purchase their ranking. This is an excellent Internet
marketing technique in that it is effective and
inexpensive. In the pay-per-click programs, website
are only billed for those who actually visit the page,
unlike banner ads which may be seen by millions but
only used by a few. When using the pay-per-click
program you are asked to choose keywords and when
those are entered your site will appear and if the
surfer chooses to view your site, you are billed for
that click. Many pay-per-click programs will offer
other benefits as well, such as updated lists of
commonly used keywords.
4. You should remember that others are in the same
boat as you. You can choose to network with those who
have similar marketing ideas. When networking you
will be able to share links and refer customers to
each other. You should always be very cautious when
choosing a networking partner as everything that you
recommend is a reflection of yourself or your product
and therefore, you should be certain that your
networking partner is a reputable source of
information.
5. Simply because your website is online, doesn’t
mean that all your advertising should be. Advertise
in newspapers, TV, the radio or you can even send out
a press release to get your information to thousands
of people all over the country.
About the author:
-------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Work-At-Home-Business-Index.com
Or Our Partner Site:
http://www.bruisedonion.com
-------------------------------------------------------
Sunday, February 26, 2006
Thursday, February 16, 2006
Autoresponders = Automatic Internet Marketing Success
Copyright © Michael Saunders
http://www.Work-At-Home-Business-Index.com
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is an must for any Internet business. Time is money and answering emails personally take a lot of valuable time for both you and the customer. Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing or product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out. This allows you to track the success of your promotions as well as have the email addresses of potential customers at your fingertips so that you can easily send out updated and new information to them.It is of the utmost importance to choose an effective autoresponder. An autoresponder should be as personal as possible and send out follow-ups to potential customers since it has been proven that persistence pays off. It could take up to seven contacts before a final sale is conducted. Generally speaking an advertisement should be short and to the point. However, in this case, the customer has asked to see this specific information and therefore an effective autoresponder should allow you to place as much text on the page as you desire. The autoresponder that you choose should provide automatic updates to customers free of charge.The autoresponder is one Internet marketing tool that will not cost you an arm and a leg. You can get free autoresponders online from several sources. The automatic responses will be a welcome addition to your marketing strategy and will help to automatically increase traffic to your site all while you do nothing. Be sure that the one you choose includes all the extras that will send you site to the top and your profits through the roof.
About the author:
-------------------------------------------------------
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.work-at-home-business-index.com/
Or our Partner Site:
http://www.bruisedonion.com
http://www.Work-At-Home-Business-Index.com
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is an must for any Internet business. Time is money and answering emails personally take a lot of valuable time for both you and the customer. Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing or product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out. This allows you to track the success of your promotions as well as have the email addresses of potential customers at your fingertips so that you can easily send out updated and new information to them.It is of the utmost importance to choose an effective autoresponder. An autoresponder should be as personal as possible and send out follow-ups to potential customers since it has been proven that persistence pays off. It could take up to seven contacts before a final sale is conducted. Generally speaking an advertisement should be short and to the point. However, in this case, the customer has asked to see this specific information and therefore an effective autoresponder should allow you to place as much text on the page as you desire. The autoresponder that you choose should provide automatic updates to customers free of charge.The autoresponder is one Internet marketing tool that will not cost you an arm and a leg. You can get free autoresponders online from several sources. The automatic responses will be a welcome addition to your marketing strategy and will help to automatically increase traffic to your site all while you do nothing. Be sure that the one you choose includes all the extras that will send you site to the top and your profits through the roof.
About the author:
-------------------------------------------------------
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.work-at-home-business-index.com/
Or our Partner Site:
http://www.bruisedonion.com
Sunday, February 12, 2006
Effective or Irritating: The Use of Pop Windows in Internet Marketing
Copyright © Michael Saunders
http://www.Work-At-Home-Business-Index.com
A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where
surfing the Internet was almost like playing a video
game; when the ads would pop-up one would try and
close them out before another one came. This is
precisely why we have seen the decline in the use of
pop-up windows on the Internet today; surfers simply
do not even look at the pop-ups anymore. They close
the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are
too many pop-up ads. They simply do not want the
hassle of closing those windows while trying to obtain
the information that your site has to offer. This
information, while valuable, is not as valuable as the
surfers time. Studies have shown however, that even
with these set backs, pop-up windows are still an
effective method of Internet marketing.
Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering? This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy. You have left the surfer
with a positive attitude and therefore are more likely
to respond to the pop advertisement. This is being
accomplished more and more by using what is being
called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind the your
web page. Then, upon leaving your site, after
obtaining all the information that they need , will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved
his objective and is now open to do other things;
ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.
You should either use a button to that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookie will prevent
pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than
each time a page is opened. Also be sure that there
is no more than one pop-window per page.
When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.
When choosing the design of the pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer. You should also consider
using incentives and lastly do not ask the customer to
read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be
sure to generate profits for your site.
About the author:
-------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Work-At-Home-Business-Index.com
Or Our Partner Site:
http://www.bruisedonion.com
-------------------------------------------------------
http://www.Work-At-Home-Business-Index.com
A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where
surfing the Internet was almost like playing a video
game; when the ads would pop-up one would try and
close them out before another one came. This is
precisely why we have seen the decline in the use of
pop-up windows on the Internet today; surfers simply
do not even look at the pop-ups anymore. They close
the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are
too many pop-up ads. They simply do not want the
hassle of closing those windows while trying to obtain
the information that your site has to offer. This
information, while valuable, is not as valuable as the
surfers time. Studies have shown however, that even
with these set backs, pop-up windows are still an
effective method of Internet marketing.
Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering? This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy. You have left the surfer
with a positive attitude and therefore are more likely
to respond to the pop advertisement. This is being
accomplished more and more by using what is being
called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind the your
web page. Then, upon leaving your site, after
obtaining all the information that they need , will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved
his objective and is now open to do other things;
ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.
You should either use a button to that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookie will prevent
pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than
each time a page is opened. Also be sure that there
is no more than one pop-window per page.
When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.
When choosing the design of the pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer. You should also consider
using incentives and lastly do not ask the customer to
read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be
sure to generate profits for your site.
About the author:
-------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Work-At-Home-Business-Index.com
Or Our Partner Site:
http://www.bruisedonion.com
-------------------------------------------------------
Friday, February 10, 2006
Do you have what it takes to be an e-entrepreneur?
Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"
These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.
The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.
More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.
I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?
For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.
I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.
Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"
These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.
The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.
More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.
I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?
For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.
I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.
Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!
Wednesday, February 08, 2006
Getting Started: Creating a Business Plan
Copyright © Michael Saunders
http://www.Work-At-Home-Business-Index.com
You're excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to “pick it up as you go”. These are some basic things that should be included in your business plan.The business summary should give a brief description of the entire business and is an integral part of the overall business plan. After you have completed the business summary you should begin to list the objectives or the goals that you want to accomplish through the business. Next and perhaps most importantly, you should develop your marketing plan. The marketing plan will address all the specifics of the business. When developing the marketing strategy you should consider the following:The target market. The target market is the customers that you expect to see visiting your site. For example will your product be more appealing to college students or those who are in retirement?Consider the competition for your product when determining the marketing strategy. Choose a product that will be seen as unique and useful. Visit sites that are offering the same or similar products. Find out the cost, and how they are marketing their product. Finds out the pros and cons of their business and try to improve your product based on their flaws.Research the various methods for advertising online. You should become educated about search engines and how they work since each one is different. Also be sure that you know how to submit your site to search engines. You should be prepared to spend a small amount of money on advertising, but the profits that you will gain from the advertisements will prove to be money well spent.Think about pricing. Again, look at the competition and see what similar products are selling for. Pricing can play a big role in the success of your product since selling a product well below the average price may lead customer to think that there is a problem with the product or that it is not of the best quality. However, pricing items too high could also detour customers.Determine the shipping method. Be sure that you know how products will be shipped so that you can have shipping details clearly posted on your site. If you are shipping things of great value, you should consider providing shipping insurance. Also think about shipping outside the country that you live in.Think about the different methods of payment that you will accept. If your business does not accept credit cards, you should be ready to give up half if not more of your sales. If you decide to accept credit cards will you use a merchant account or will you use a third party credit card processing center? Both will help you get started and the third party processing center will handle all of the business so you don’’t have to. You should decide which you will use and also if you will accept checks or money orders. It is essential to have a secure server when taking credit cards.These few things will help your online business to become a great success and also provide you with peace of mind knowing that you have thoroughly thought about and planned for the opening of your online business.
About the author:
-------------------------------------------------------
To find the best home based business ideas and opportunities so you can work at home visit:http://www.Work-At-Home-Business-Index.com
Or Our Partner Site: http://www.bruisedonion.com
-------------------------------------------------------
http://www.Work-At-Home-Business-Index.com
You're excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to “pick it up as you go”. These are some basic things that should be included in your business plan.The business summary should give a brief description of the entire business and is an integral part of the overall business plan. After you have completed the business summary you should begin to list the objectives or the goals that you want to accomplish through the business. Next and perhaps most importantly, you should develop your marketing plan. The marketing plan will address all the specifics of the business. When developing the marketing strategy you should consider the following:The target market. The target market is the customers that you expect to see visiting your site. For example will your product be more appealing to college students or those who are in retirement?Consider the competition for your product when determining the marketing strategy. Choose a product that will be seen as unique and useful. Visit sites that are offering the same or similar products. Find out the cost, and how they are marketing their product. Finds out the pros and cons of their business and try to improve your product based on their flaws.Research the various methods for advertising online. You should become educated about search engines and how they work since each one is different. Also be sure that you know how to submit your site to search engines. You should be prepared to spend a small amount of money on advertising, but the profits that you will gain from the advertisements will prove to be money well spent.Think about pricing. Again, look at the competition and see what similar products are selling for. Pricing can play a big role in the success of your product since selling a product well below the average price may lead customer to think that there is a problem with the product or that it is not of the best quality. However, pricing items too high could also detour customers.Determine the shipping method. Be sure that you know how products will be shipped so that you can have shipping details clearly posted on your site. If you are shipping things of great value, you should consider providing shipping insurance. Also think about shipping outside the country that you live in.Think about the different methods of payment that you will accept. If your business does not accept credit cards, you should be ready to give up half if not more of your sales. If you decide to accept credit cards will you use a merchant account or will you use a third party credit card processing center? Both will help you get started and the third party processing center will handle all of the business so you don’’t have to. You should decide which you will use and also if you will accept checks or money orders. It is essential to have a secure server when taking credit cards.These few things will help your online business to become a great success and also provide you with peace of mind knowing that you have thoroughly thought about and planned for the opening of your online business.
About the author:
-------------------------------------------------------
To find the best home based business ideas and opportunities so you can work at home visit:http://www.Work-At-Home-Business-Index.com
Or Our Partner Site: http://www.bruisedonion.com
-------------------------------------------------------
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